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Chevy Takes A Stab At The Competition With Corvette ZR1 Advertisement
We've seen plenty of luxury sports cars that are later tuned for the 12 Hours of Sebring. Porsche, Ferrari and BMW all do it, and so does General Motors with its Corvette Racing team. So why do the advertising types at GM feel it necessary to talk up their car at the expense of the aforementioned makes by way of this 30-second commercial? GM has earned bragging rights because, unlike the other cars, the stock ZR1 actually had to be de-tuned by 168 horsepower in order to qualify.
The spot serves as a reminder of just how ridiculous it is that the ZR1 comes fresh from the factory with 638 horsepower
We've seen plenty of luxury sports cars that are later tuned for the 12 Hours of Sebring. Porsche, Ferrari and BMW all do it, and so does General Motors with its Corvette Racing team. So why do the advertising types at GM feel it necessary to talk up their car at the expense of the aforementioned makes by way of this 30-second commercial? GM has earned bragging rights because, unlike the other cars, the stock ZR1 actually had to be de-tuned by 168 horsepower in order to qualify.
The spot serves as a reminder of just how ridiculous it is that the ZR1 comes fresh from the factory with 638 horsepower
