Honda Bringing "Dynamic And Aggressive" Accord Concept To Detroit Auto Show

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Honda Bringing "Dynamic And Agressive" Accord Concept To Detroit Auto Show

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Honda is bringing an Accord Coupe Concept to show off at the Detroit Auto Show. The concept will "reveal the styling direction" of the 2013 Accord, which – by the time it goes on sale in the fall of 2012 – will enter its ninth generation and 36th year of bringing harmony to people the world over.

Honda suggests the production car itself will have a "dynamic and aggressive profile," which is something we'd like to see – perhaps recent doldrums have lit some adventurous fires. We won't put money on it just yet, but when paired with baby brother Acura's 2013 RDX and ILX and NSX concepts we expect the Honda playground to host some interesting toys.

Press Release:

2013 Honda Accord Coupe Concept to Make World Debut at the 2012 North American International Auto Show

12/11/2011 - TORRANCE, Calif. -- A concept vehicle revealing the styling direction of the next-generation Honda Accord Coupe will debut at the 2012 North American International Auto Show January 10, American Honda Motor Co., Inc., announced today.

The Accord Coupe Concept will convey the dynamic and aggressive profile of the ninth-generation 2013 Honda Accord set to go on sale in the fall of 2012. John Mendel, American Honda executive vice president of sales, will introduce the concept vehicle at a press conference, which will also be broadcast live via webcast at http://hondanews.com/live/2012naias-honda (link will be live Jan. 10).

A leader in style, performance, safety, efficiency and value since the introduction of the first generation model in 1976, the Accord remains one of the best-selling cars in America. The 2012 Accord was recently named to Car and Driver Magazine's '10Best' list for a record 26th time and was ranked as having the highest initial quality in its segment in the J.D. Power and Associates 2011 Initial Quality Study (IQS). The introduction of the ninth-generation Accord marks 30 years of U.S. production of the model at the Marysville Auto Plant in Marysville, Ohio, the first Japanese car assembly plant in the U.S.
 
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with the history of the accord, they need to hit the nail on the head. There are a lot of alternatives popping up that are becoming a greater threat to their sales figures. As of last month they had sold around 218k accords for the year. For comparison they had sold around 253k through November in 2010. 35k cars may not sound like a huge amount, but when you do the math, that's over billion dollars in sales lost (figuring like ~$30k car price)
 
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