CR-Z Trademark Filed By Honda - Is A New Car Coming?

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CR-Z Moniker Trademark Filed By Honda - Is A New Sports Car In The Works?

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Honda discontinued the CR-Z in 2016 after six unsuccessful years in the market, but the quirky hatchback might make a return. Honda has filed a trademark application for the CR-Zwith the United States Patent and Trademark Office.

The trademark was spotted by motortrend, and it was filed on July 29. According to the listing, the nameplate can be used for “automobile structural parts”, and while we would like to see a new CR-Z in Honda’s lineup, which has suffered deeply recently, as in the process of maximizing profits they have dropped the Civic Coupe, Fit and manual Accord, this might not be the Japanese automaker’s plan. They could be looking to secure the moniker and simply sit on it just to prevent the competition from using it.

2011 was the CR-Z’s best year in the United States, when 11,330 units were sold. Another 4,192 were shifted the following year and 4,550, 3,562 and 3,073 in 2013, 2014 and 2015 respectively.

Priced between $20,295 and $25,090, excluding delivery, for the entry-level LX and range-topping EX-L respectively, the CR-Z had a 130 HP 1.5-liter gasoline engine and an electric motor, and was offered with either a six-speed manual transmission or, optionally, a CVT.
 
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