Honda Announces December 2012 Sales Figures

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December 2012 Sales Figures Released From Honda

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American Honda Posts Best Annual Sales Result Since 2008


Honda Division annual sales up 23 percent, Acura annual sales up 26 percent

Buoyed by strong December 2012 U.S. sales of 132,774 units, an increase of 26.2 percent compared with December 2011, American Honda posted annual vehicle sales of 1,422,785 units in 2012, up 24.0 percent compared with 2011. This makes 2012 American Honda's fourth-best sales year ever, and its best sales result since 2008.

Honda
The Honda Division posted December 2012 sales of 116,740 units, an increase of 26.8 percent compared with December 2011 and less than 500 units shy of an all-time December record. The Honda Division's 2012 annual sales of 1,266,569 increased 23.7 percent compared with 2011. The three top-selling Honda models for 2012 were Accord, 331,872; Civic, 317,909; and CR-V, 281,652.

- Civic sets all-time December record with sales of 33,118 units, up 61 percent from last year

- All-new 2013 Accord sales up 66 percent from last December with sales of 29,428 units

- CR-V sets an all-time annual sales record (281,652) and its tenth monthly sales record since launching last December, up 19 percent from last year to 25,733 sales

"Honda began the year intent on recovery," said John Mendel, American Honda executive vice president of Sales. "We ended 2012 with multiple product awards, a host of sales records, Honda's second best December ever, and tremendous momentum as we head into 2013."

Acura
Acura U.S. December sales of 16,034 units represents an increase of 22.1 percent over December 2011. The Acura Division's year-end sales totaled 156,216, up 26.7 percent compared with 2011 results - and the brand's best sales results since 2007. The MDX led the division with annual sales of 50,854, followed by the TL with sales of 33,572 and the RDX with sales of 29,520.

- RDX sets its eighth-consecutive monthly sales record, up 155 percent from a year ago with 4,024 sales - setting monthly sales records in each month since going on sale in May 2012

- MDX was the top selling Acura model in December, with 5,069 sales, up 10 percent from 2011

- ILX is top selling Acura sedan in December with 2,485 sales

"December was another month of tremendous sales growth fueled by our newest products, the Acura ILX luxury compact sedan and the RDX crossover SUV," said Jeff Conrad, vice president of Acura Sales, "Acura is primed for even more success in 2013, with the upcoming launch of the brand's flagship RLX sedan and the unveiling of the 2014 MDX Prototype at the 2013 Detroit Auto Show."

The daily selling rate (DSR) is calculated with 26 days for December 2012 and 27 days for December 2011. Year-to-date, the DSR is calculated with 307 days for 2012 and 307 days for 2011. All other percentages in release are unadjusted; see table for adjusted DSR figures.
 
MARKHAM, ON (January 3, 2013) – With sales of 64,962 units in 2012, Honda Civic retained its position as Canada’s best-selling passenger car for an impressive 15th consecutive year, with a wide margin over its nearest competitor. Since 1973, about 1.7 million Honda Civics have been sold in Canada, making Civic a leader in the Canadian automotive landscape. All Civics sold in Canada, except the Civic Hybrid, are built at the Honda of Canada Mfg. assembly plants in Alliston, Ontario.

“First and foremost, we thank the thousands of Canadians who supported Honda Civic models this past year, making it the number one selling passenger car in Canada for the fifteenth consecutive year,” said Jerry Chenkin, executive vice president of Honda Canada Inc. “Their vote of confidence in Civic underscores its strong value with top-of-class fuel efficiency, safety features and fun-to-drive personality."

Combined 2012 sales of 148,712 units by Honda and Acura divisions of Honda Canada Inc, is a sizable 21% increase over 2011 and represents the company’s best yearly sales results since 2008. The Honda Automobile Division reported 2012 sales of 131,558 units, up 22% over last year and the Acura Division reported annual sales of 17,154 units, up 12% over 2011 sales.

Yearly sales record summary:
• Honda CR-V had a best year with 33,339 sales versus the previous best year in 2011 with 25,076 sales. This record allowed CR-V to regain its position as the number one-selling import SUV in Canada.
• Pilot had a best year with 5,807 sales versus the previous best year in 2008 with 5,564 sales.
• RDX had a best year with 4,726 sales versus the previous best year in 2007 with 4,104 sales.

“Honda’s strong 2012 sales growth can be attributed to both product supply stabilization and successful launches of our core product pillars, namely CR-V, Accord and Civic,” said Chenkin. “Canadian consumers have embraced Honda and Acura products in 2012, which we believe will be sustained, as we continue to launch safe, fun-to-drive and fuel-efficient products in 2013.”

Combined December sales of 13,208 units by Honda and Acura divisions of Honda Canada Inc, represented a 19% increase over last year’s sales. The Honda Automobile Division reported December sales of 11,405 units, up 20% from last year, led by record sales of Honda Fit (up 982%) Civic (up 21%), Accord (up 179%), CR-V (5%) and Pilot (up 19%). The Acura Division reported December sales of 1,803 units, up 17% from last year, led by strong sales of Acura RDX (up 13%) and MDX (up 52%).

Approximately 96% of the combined Honda and Acura vehicles sold in Canada in 2012 were produced at the company’s North American assembly plants, unchanged from 2011.

Honda Canada Inc. has sold more than 3.7 million Honda and Acura passenger cars and light-duty trucks in Canada since 1973. Honda Canada has invested more than $2.6 billion in Canada, and annually sources nearly $1.1 billion in goods and services from Canadian suppliers.
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Honda Civic retained its position as Canada’s best-selling passenger car for an impressive 15th consecutive year, with a wide margin over its nearest competitor.

:woot:
 
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