HotWheels gets creative with advertising

[webby]

Diecast cars are a fun distraction regardless of your age. Hot Wheels may be the king of scale-car fun, but its marketing department likes to think big.

Recently, we saw how it turned a historic Australian building into a 3D racetrack. Now it's apparently focused its creative attention on Bogota, Colombia. Going low-tech this time, Hot Wheels has placed a giant 'loop' in the middle of an overpass.

It's certainly more eye-catching than a traditional billboard, and it still gets the message across that Hot Wheels are all about fun.

 

[MrsJrotax101]

Wow, that's pretty neat. Wonder how many accidents looking at that will cause LOL

 

[LizBot]

...But is it drivable?

 

[KennyGS]

 

[LizBot]

http://looptheloop.dunlop.eu/

Something like that, Dunlop Tires and Fifth Gear UK did.

 

[MrsJrotax101]

Looks fun

 

[KennyGS]

 

[LizBot]

Just in case you didn't want to click that link, here you go.

 

[MrsJrotax101]

 

[webby]

That's what I'm talking about!!!

 

[mattsbobo]

What would have made it superbadass is if they had painted the entire overpass orange like the track pieces.

 

[KennyGS]

 

[webby]

World-Record Stunt Training

Added: March 31, 2011
For the 100th anniversary of the Indianapolis 500 in late May, a stunt driver will attempt to break the world record for longest jump by a four-wheel vehicle. Here is how they are preparing to do it.

video here
http://www.wired.com/video/latest-videos/latest/1815816633/worldrecord-stunt-training/874059202001

 

[MrsJrotax101]

oh my gosh...

 

[KennyGS]

^ like... totally

 

[LizBot]

Oo Indy 500.