McDonald's #McDStories Twitter campaign backfires

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McDonald's #McDStories Twitter campaign backfires
A Twitter campaign by McDonald's, aimed at highlighting good news relating to the fast food chain, completely backfired when people used the hashtag 'McDStories', to highlight their horror stories.

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Rick Wion, McDonald's Social media director, admitted that the campaign backfired
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An initial hashtag, '#MeetTheFarmers', was meant to highlight the farmers who work to deliver McDonald's its fresh produce.

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@McDonalds A lot of love and passion goes into producing the beef for our burgers – evidence shown here: http://t.co/2HnjcC7M#MeetTheFarmers

On January 18, Mcdonald's sent out two tweets with the hashtag '#McDStories', in an attempt to highlight the "hard-working people" who provide McDonald's with their food.

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@McDonalds McDonald's"When u make something w/pride, people can taste it," - McD potato supplier #McDStories http://t.co/HaPM5G9F


Although McDonald's only used the hashtag twice, it took on a life of its own.

Observers used the trend to either tell share their own past problems with the burger chain, or simply mock the 'Golden Arches'.

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@PrettyTallerr My brother finding a fake finger nail in his fries.#McDStories


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@deweymedia #McDStories More than half a year since last McTerrible McFattening McMeal. I don't McMiss the McFood McOne McBit.


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@_Scorch_ #McDStories How the HELL can they be so popular when there's rats running around in their bun packages?


The tweets ranged from users highlighting unemployment stories, customers vomiting, people finding fingernails in their food and suffering stomach problems.

Rick Wion, McDonald's Social media director, admitted that the campaign backfired.

"Within an hour, we saw that it wasn't going as planned. It was negative enough that we set about a change of course," he told paidcontent.org.

Article from: http://www.telegraph.co.uk/technolo...ds-McDStories-Twitter-campaign-backfires.html
 
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A McDonald’s Twitter promotion was hijacked by customers, who spread their horror stories of the fast food giant across the social networking site.

The promotional hashtag #McDstories, launched as part of a campaign for paid-for tweets to appear at the top of search results, spectacularly backfired as users used it to document their alleged horror stories of the Golden Arches.




Opponents accused McDonalds of making customers vomit, serving pig meat from gestation crates and serving burgers containing a fingernail. One fierce decrier claimed he would rather eat his own faceces than visit McDonald’s.

An initial hashtag #MeetTheFarmers, promoting the coorporation’s guarantee of fresh produce, concentrated on wholesome stories about farmers.

McDonald's tweeted: “Meet Dirk Giannini, McDonald’s lettuce supplier, as he shows u his life on the farm #MeetTheFarmers http://mcd.to/AyvF4M”

But further tweets issued by McDonald’s marketing whizzkids contained the more general hash-tag #McDStories.

One of its tweets proclaimed: “When u make something w/pride, people can taste it,' - McD potato supplier #McDStories http://t.co/HaPM5G9F”

However, within minutes, the tweets began to go radically off message.

@jfsmith23 wrote: “Watching a classmate projectile vomit his food all over the restaurant during a 6th grade trip. #McDStories”

One of more vitriolic was @MuzzaFuzza who wrote: “I haven’t been to McDonalds in years, because I’d rather eat my own diarrhea.”

Another followers, @nelo_taylor chimed in with: “These #McDStories never get old, kinda like a box of McDonald's 10 piece”

Social media director Rick Wion told paidcontent.org: “Within an hour, we saw that it wasn’t going as planned. It was negative enough that we set about a change of course.”

“As Twitter continues to evolve its platform and engagement opportunities, we’re learning from our experiences”

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http://www.tntmagazine.com/news/world/mcdonalds-twitter-fail-as
 
can anyone really think of a great experience they've had and remember from mcd? How could you not see that coming? :ownedrun:
 
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I have to stay my toilet has had many great experiences after I've had McDs
 
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