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Sony Computer Entertainment (SCE) today announced that the PlayStation®3 (PS3®) computer entertainment system with 160GB hard disk drive (HDD), currently available at a recommended retail price (RRP) of 29,980 yen (including tax), $299 and euro 299, will be available at a very attractive new RRP of 24,980 yen (including tax) for Japan, $249 for North America and euro 249 for Europe/PAL territories. SCE will also reduce the price of the PS3® system with 320GB HDD, currently available at a RRP of 34,980 yen (including tax), $349 and euro 349, to RRP of 29,980 yen (including tax), $299 and euro 299. The new pricing will be immediately effective for North America and Europe/PAL territories, and starting August 18, 2011 for Japan.