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Sega hopes urinal video game will make a splash
The Tokyo-based firm is rolling out game consoles that it has called "Toylets" at urinals for men in bars around Japan.
Each of the urinals is fitted with a pressure sensor, a company spokesman said, and a screen is mounted on the wall above the unit, which each cost £1,266.
Players can choose from five games, which are interspersed with advertisements for products and services.
Sega hopes that users of the lavatories will pay more attention to the adverts if they can also play games while using the facilities.
Article from: http://www.telegraph.co.uk/news/worldnews/asia/japan/9026091/Sega-hopes-urinal-video-game-will-make-a-splash.html
The Tokyo-based firm is rolling out game consoles that it has called "Toylets" at urinals for men in bars around Japan.
Each of the urinals is fitted with a pressure sensor, a company spokesman said, and a screen is mounted on the wall above the unit, which each cost £1,266.
Players can choose from five games, which are interspersed with advertisements for products and services.
Sega hopes that users of the lavatories will pay more attention to the adverts if they can also play games while using the facilities.
Article from: http://www.telegraph.co.uk/news/worldnews/asia/japan/9026091/Sega-hopes-urinal-video-game-will-make-a-splash.html