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The textbook. Reinvented for iPad.
View: http://youtu.be/KJxZG2Nv4KA
Apple's initial focus for its textbook effort is on high school textbooks, with books priced at $14.99 or less. Authors can continually update their content, and the students get to keep their copies indefinitely. Books are available via the iBooks app, available as a free download from the App Store.
As for the likelihood of publisher adoption, AllThingsD points out why publishers are willing to start selling textbooks at the $15 price point when their paper counterparts go for much higher. According to the McGraw-Hill CEO, the company expects to make up the sales on volume. At least in the high school market, McGraw-Hill tends to sell $75 texts to schools which keeps those books for an average of 5 years. At $15 and sold directly to students, the company anticipates recurring annual revenue from each year's students.
View: http://youtu.be/KJxZG2Nv4KA
Apple's initial focus for its textbook effort is on high school textbooks, with books priced at $14.99 or less. Authors can continually update their content, and the students get to keep their copies indefinitely. Books are available via the iBooks app, available as a free download from the App Store.
As for the likelihood of publisher adoption, AllThingsD points out why publishers are willing to start selling textbooks at the $15 price point when their paper counterparts go for much higher. According to the McGraw-Hill CEO, the company expects to make up the sales on volume. At least in the high school market, McGraw-Hill tends to sell $75 texts to schools which keeps those books for an average of 5 years. At $15 and sold directly to students, the company anticipates recurring annual revenue from each year's students.
