American Honda Reports November 2013 Sales Figures

Discussion in 'Honda Industry News' started by webby, Dec 8, 2013.

  1. webby
    • Staff
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    American Honda Posts Second-Best November Sales on Record


    • CR-V sets second consecutive monthly record
    • Acura RDX sets 19th consecutive monthly record
    • Acura light trucks post record November sales on strength of all-new MDX and RDX
    American Honda Motor Co., Inc. today reported November 2013 U.S. total sales of 116,507 units, a decrease of 0.1 percent compared with record November 2012 sales (down 3.9 percent based on the Daily Selling Rate, or DSR*). Year-to-date sales reached 1,390,057, an increase of 7.8 percent. Honda Division November sales reached 101,948, a decrease of 2.3 percent when compared to record division sales last November. Acura Division posted sales of 14,559, an increase of 18.9 percent compared to November 2012.

    • CR-V set its second consecutive monthly record for November, with sales of 23,509, up 5.3 percent from November 2012
    • Accord, recently named 2014 Green Car of the Year, was Honda's best-selling model in November with sales of 27,093, up 3.2 percent for the month and up 10.6 percent for the year versus 2012
    • Honda Division year-to-date sales top 1.2 million, up 7.9 percent for the year
    "With our second-best-ever November sales, we likely extended our retail sales lead despite very aggressive market actions by competitors in key high volume segments," said John Mendel, executive vice president of sales at American Honda. "And we're upping the ante as we approach the close of the year with a significantly updated 2014 Civic going on sale in just a few days."

    Acura Posts nearly 19-Percent Increase on Record Light-Truck Sales


    • Acura posted November sales of 14,559, an increase of 18.9 percent compared to last November, with Acura light trucks topping a record set in November of 2006
    • MDX was the brand's best-selling vehicle in November with 6,091 units, up 80.8 percent compared to last November
    • RDX set its 19th consecutive monthly record with sales of 3,663, up 20.7 percent compared to last year
    "It's gratifying that the new MDX has sparked such a strong customer response so shortly after we hit a home run with RDX," said Jeff Conrad, vice president and general manager of Acura sales. "It's clear we've found the sweet spot of the luxury SUV market."

    *The daily selling rate (DSR) is calculated with 26 days for November 2013 and 25 days for November 2012. Year-to-date, the DSR is calculated with 282 days for 2013 and 281 days for 2012. All other percentages in release are unadjusted; see table for adjusted DSR figures.
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  2. iluvmycsx
    • Supporting Member

    iluvmycsx Mr Csx

    Regina - The City That Rhymes with Fun
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    Acura Csx
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    MARKHAM, ON (December 3, 2013) – Combined November sales of 13,728 units by the Honda and Acura divisions of Honda Canada Inc. represented a 10% increase over last year’s sales. The Honda Automobile Division reported November sales of 12,258 units, up 13% over last year and represents the brand’s best November since 2006. The Acura Division reported November sales of 1,470 units, down 6% over last year.

    "Canadians demand durability, quality and reliability from Honda and we continue to deliver with strong sales of customer favourites, such as Fit, CR-V, Accord and the revised Odyssey minivan. And Canada's top selling passenger car, the Honda Civic, sold just over 5,700 units in November as we close in on our unprecedented 16th consecutive year as Canada's best seller" said Dave Gardner, vice president of sales and marketing, Honda Canada Inc. "Our loyal Acura customers continue to support our luxury sport utility vehicles, as both RDX and MDX, AJAC’s 2014 Best New SUV over $60,000, saw strong sales in November. We are looking forward to continued sales momentum over the holiday season and well into 2014.”

    November Highlights:

    • Honda Civic was up 13% over the same period last year with 5,701 units sold, holding its position as the number one selling passenger car in Canada on a YTD basis (versus 5,061 units sold in the same period last year)
    • Honda Fit had great sales of 737 units sold versus 375 units in the same period last year (up 97%)
    • Honda CR-V set a new November sales record with 2,860 units sold (versus 2,626 units sold in 2012)
    • Honda Odyssey sales increased by 56% over the same period last year (876 units versus 562)
    • Acura business was led by 522 delivered units of the RDX, representing best November sales since 2007 (versus 481)
    • The Acura MDX AJAC’s newly-named ‘Best New SUV over $60,000’, outpaced November 2012 sales (506 units versus 449)

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  3. FooBird
    • Supporting Member

    FooBird If the Foo...well, you know. Just wear it.

    Kirkland, WA
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    As much as the critics say, seems like Honda is doing something right.

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