Honda Reports February Sales 2012

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American Honda February 2012 Sales Figures

American Honda Reports February Sales Increase on Success of New 2012 Civic, CR-V
Strong consumer demand for new Civic and CR-V drives February sales. American Honda Motor Co., Inc., today reported February 2012 monthly new-vehicle sales of 110,157, an increase of 7.8 percent over February 2011, based on the daily selling rate*. The Honda Division posted February 2012 sales of 98,899, an increase of 8.8 percent year-over-year.
In its second full month of sales, the all-new Honda CR-V eclipsed its previous February record with sales of 24,759, up 24.5 percent over last year 's total of 19,096 units. The all-new Civic continued to build momentum with sales of 27,087, up an impressive 36.0 percent compared to February 2011. The Accord posted January sales of 20,702, down 6.3 percent from the same period last year.

"The ultimate arbiter of a vehicle's success is how customers vote with their purchase decision, and customers are voting for Civic," said John Mendel, American Honda executive vice president of sales. "On top of the strong consumer support for the new Civic, we 're seeing tremendous demand for the all-new CR-V."

The Acura Division 's February sales totaled 11,258, up 0.1 percent compared to February 2011, with two models registering strong sales increases. Sales of the TL sedan reached 3,211, up 26.0 percent from the same period last year, while TSX sales set a new February record of 3,373, a year-over-year increase of 15.9 percent.

*The daily selling rate (DSR) is calculated with 25 days for February 2012 and 24 days for February 2011. Year-to-date, the DSR is calculated with 49 days for 2012 and 48 days for 2011. All percentages reflect DSR.

 

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MARKHAM, ON, March 1, 2012 /CNW/ - Combined February sales of 8,883 units by the Honda and Acura divisions of Honda Canada Inc. represented a 14% increase over last year's sales. The Honda Automobile Division reported February sales of 7,885 units, up 14% from last year, led by strong February sales of Honda Fit (up 111%), Ridgeline (up 108%), Pilot (up 49%), and record monthly sales of the new CR-V with 2,836 units, ahead of last year's monthly record by 342 units. The Acura Division reported February sales of 998 units, up 10% over last year, bolstered by a 64% monthly increase in sales of Acura TL.
Honda Canada has sold approximately 3.6 million Honda and Acura passenger cars and light-duty trucks in Canada since 1973. Of all Honda and Acura vehicles sold in Canada in February, 95% were produced at the company's assembly plants in North America, unchanged from the same month last year.

 

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Acura Feb Sales:

Acura’s line of sedans met a February overall sales of 6,612 units, up 26%, with the TSX sports sedan edging out the TL as Acura’s top selling car.

The light truck sales were 4,646 (down 17.2 percent) led by strong sales of the MDX luxury SUV. Acura monthly sales were 11,258 units (up 0.1%) and year-to-year sales totaled 19,639 (up 2.6%).

“2012 is starting off strong for Acura,” said Jeff Conrad, Acura vice president of sales. “With a new RDX and an all-new ILX arriving in the Spring, Acura sales are expected to increase significantly.”​

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The best Acura selling car in February was the TSX sports sedan with 3,373 units (up 15.9%), followed by the TL luxury sedan with 3,211 units (up 26%). Acura’s best selling model remained the MDX luxury SUV with 3,583 units (down 10.5%), followed by the RDX crossover SUV with 1,007 units (down 28.1%).