Iphone 5 With 'Radical New Case Design' Coming in August?

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Iphone 5 With 'Radical New Case Design' Coming in August?



BGR reports that it has received word from a reliable source indicating that the next-generation iPhone will indeed be a significant departure from the existing iPhone 4 form factor, bringing a "radical new case design" for the handset. According to the source, Apple may be preparing for an event in early or mid August to introduce the next iPhone, which would become available in the last week of August.

While Apple has indeed been giving some developers access to a device known as the iPhone 4S -- an iPhone 4 with upgraded internals -- BGR has independently confirmed that the next-generation iPhone will not merely be an upgraded iPhone 4 as had been previously rumored. We have been told by a reliable source to expect a radical new case design for the upcoming iPhone. We have not been given any additional details surrounding the design of the new iPhone case, though.

BGR's claims contradict a number of other reports that have claimed that Apple's next iPhone will appear nearly identical to the iPhone 4, with most improvements confined to the internals of the device. Several reports have also suggested that the new iPhone won't appear until the September-October timeframe, in line with the company's iPod-focused media event traditionally held around that time.
 

SOLO8thGenSi

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interesting. the last rumor i read (haven't truly been following it closely at all this year), was that the iPhone 4S would release end of this year and the 5 next summer. but that's all hearsay.
 
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Fortune reports that Deutsche Bank analyst Chris Whitmore today released a new research note claiming that Apple may be preparing to release two new iPhone models later this year, with the usual iPhone revamp being joined by the debut of a cheaper model coming in at an unlocked, unsubsidized price of $349.
In a note issued early Monday, Deutsche Bank's Chris Whitmore is telling clients to expect both -- an iPhone 5 and an iPhone 4S.

"With Nokia and RIMM struggling," he writes, "the time is right for Apple to aggressively penetrate the mid range smart-phone market (i.e. $300-500 category) to dramatically expand its [total addressable market] and market share."

As Whitmore sees it, an iPhone 4S that is unlocked, priced around $349, and comes with a pre-paid voice plan would "drive significantly greater penetration" into an addressable market that has grown to include 1.5 billion potential customers in 98 countries, two thirds of whom prefer pre-paid plans.​
Whitmore notes that while the market for prepaid smartphones is very small in the U.S., many other markets around the world have much higher levels of prepaid activity, and a cheaper iPhone would significantly lower the barrier to entry for those customers.


A cheaper (and in many cases smaller) "iPhone nano" has been the subject of manyrumors over the years, although it is unclear just how Apple will be able pare down the current iPhone's feature set to bring the unsubsidized pricing down to the $349 level suggested by Whitmore, or even lower price points as suggested in previous reports. Unsubsidized pricing for the iPhone 4 begins at $649, although the 8 GB iPhone 3GS still sold by Apple comes in at a much lower $449. With Apple's iPod touch line starting at $229, there may in fact be some flexibility to put together a somewhat stripped down iPhone coming in at a price point in the $350 range.

Also unclear is the basis of Whitmore's claim, whether it be concrete information obtained from Apple's supply chain or mere speculation on what Apple "should" do.

A separate note issued yesterday by Morgan Stanley's Katy Huberty claims that Apple is set to begin ramping production of a new iPhone in mid to late August, suggesting that a launch might not occur until late September. Rumors have increasingly pointed to a September launch for the next iPhone, although many have been hoping that Apple will introduce it at an early September event in line with the company's usual iPod-focused event.
 
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