In 2012 honda tried the undercut the market. Offering cheaper cars, thinking thats what customer wanted because of the recession. It was a failure, criticism were really arsh against the 2012 and thats why they had and early refresh with the 2013.
You cant compare the current APR since you'll be able to get a 16' by the end of 2016 for 0.9% anyway. They are currently trying to get rid of the 15'.
It's not only about the inflation, even hyundai are bumping up the prices of their new cars ( look at new gen tucson ) offering economy cars with more prenium features. They are simply following the market.