Plenty of autotrader listings going for msrp around my parts, but who knows what will happen when you get to the dealership.
Bait and switch.
Buddy has had that happen to him 2 or 3 times. He's seen them on Autotrader and TrueCar and contacts the "dealership" and it's not really the dealership. He sets up a time/day to meet a salesman and then they tell him it's not MSRP.