I actually despise the whole 'monthly subscription for features' aspect of modern automobiles. If I've purchased a product, I expect the product to be mine to choose what I want to do with it. If it only has X features and I want Y, then I'll consider buying a higher trim model; but, having to 'rent' that feature just rubs me the wrong way. Perhaps I'm a bit too old for this new line of thought. Admittedly, I get it from a business perspective as you're trying to establish a way to sustain income in a dwindling or saturated market. But, as a consumer, if I buy a book, like a physical copy (not digital), nothing is saying I can't rip the pages out, or write in the margins of the book; nothing is saying that in order to finish each chapter, I have to pay $14.99/mos just for that extended story. Cars, to me, are the same way; once they're sold, the owner should be able to choose what they want to do with it. If they want to add a feature (like replace the stereo), that should be their decision with their property. The whole paywall, intellectual property limitations, etc. when it comes to automobile manufacturers these days just gets me in a bad mood.