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Obviously the Suby WRX crowd needs to pay attention to this video. I think that KIA might just give them a run if its snowy out.
Certain tires such as options found in the Performance Winter / Snow category feature a stiffer sidewall and higher speed ratings that are a little more appropriate for extended dry road use. In contrast, extremely soft compounded tires with a very low speed rating will want to be kept off until absolutely needed to avoid premature wear. These aggressive winter / snow tires can be found in the Studless Ice & Snow category.
While the added traction and sense of security is always a great thing, installing your winter / snow tires too early in the season or keeping them them on too long can diminish their effectiveness when they're needed most.