Logitech CEO Hanneke Faber wants your next mouse to last forever & that may involve a subscription plan
I’m going to ask this very directly. Can you envision a subscription mouse?
Possibly.
And that would be the forever mouse?
Yeah.
So you pay a subscription for software updates to your mouse.
Yeah, and you never have to worry about it again, which is not unlike our video conferencing services today.
But it’s a mouse.
But it’s a mouse, yeah.
I think consumers might perceive those to be very different.
[
Laughs] Yes, but it’s gorgeous. Think about it like a diamond-encrusted mouse. There are two ways people have traditionally proposed monetizing hardware over time. It’s subscription fees and it’s advertising.